By the end of this webinar, you will understand how to find out (for Google Analytics 4, Instagram & Facebook Analytics):
- the characteristics of people who are accessing your online presence
- what people are doing when they access your website/s or social accounts
- how to set goals and objectives on each platform
- the art of measuring the effectiveness of websites and social posts
- how to continuously improve digital activities – measures to monitor and actions to take
There will be particular emphasis on cost-effective / free ways to do the aforementioned.
This is a joint VisitScotland and Business Gateway event.