Part 1 dealt with how search engines work and how to find out what people are searching for.
Part 2 will look at the many factors that influence how far up the search rankings you go.
You’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console, Google Business Profile and robots.txt
The webinar will then demonstrate how to avoid "violations" and their consequent penalties.
This is a joint VisitScotland and Business Gateway event.
