A presence on Google Search and Google Maps is essential for any tourism business and enables customers to find them more easily.
Join this 60-minute webinar with Google and VisitScotland to hear about Google Search and Google Maps. In this session you will learn:
- how to create and effectively manage an online presence for your tourism business on Google Search and Google Maps.
- what is Google Search and how does it work.
- where your listing appears in Google Search results and how you can improve your listing.
- ways to optimise your online profile with Google Maps.
- how to give potential customers a booking option on Google (accommodation, restaurants and things to do)
- best practice in setting up a Google Business Profile for a tourism business (including advice on Google Posts, YouTube Shorts and Google Reviews)
