Attendees will gain insights into:
- understanding key social media platforms
- the differences between Instagram, TikTok, and YouTube, including the best content to share for each
- your brand's voice, including creating your unique social voice and the importance of creating personas for your business
- platform best practices
- learning how to create meaningful, engaging, original and consistent content, along with platform-specific best practices and creative content ideas for your business
- understanding the importance of short-form video content, creating a video checklist, adhering to best practices, and using templates to create video's
- the latest travel trends on Instagram, TikTok, and YouTube, helping you stay on top of current social media trends
This is a joint VisitScotland and Business Gateway event.
